# Superwall: Subscription Infrastructure for iOS, Android, and Web

Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.

## Pricing

- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.

Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.

## Scale

$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.

## Infrastructure capabilities

- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan

Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.

## Migration

Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).

## Paywall product (optional, separately billable)

One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.

## Architecture

Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.

## Docs

* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing

# How Flows are Structured

Understand the key concepts of a Flow: the navigation element, pages, routes, and branching.

A Flow is a collection of pages connected by routes. Unlike single paywalls, the order of pages in the sidebar doesn't determine the flow. The connections (i.e. *routes*) you create do. The Navigation element is what makes a paywall opt into becoming a Flow.

To understand flows, you only need to be aware of these core concepts to get started:

1. **Navigation Component:** The base component which contains your flow.
2. **Pages:** The content of your flow, each one is housed within a central navigation component.
3. **Routes:** The user-defined ordering of how users progress through a flow.
4. **Branches:** A way to dynamically decide which route to take.

> **Note:** Not all flows need to use branches. If your flow is a linear journey, then they aren't required.

### The Navigation element

The Navigation element is what turns a paywall into a Flow. Without it, you have a standard paywall. With it, you unlock the Canvas view and the ability to connect pages together.

![](https://claude-centralize-agent-preamble-superwall-docs.staffbar.workers.dev/docs/images/flows_create_nav.jpg)

To add it:

1. In the left sidebar, click &#x2A;*+** to add a new element.
2. Choose **Navigation** under the "Base Elements" header.

Once added, you'll see your paywall appear in the Canvas view, ready to be connected to other pages.

### Pages

Each page in a Flow is built the same way you build a paywall. Once you have a navigation element, adding pages to it enables the Flow editing capabilities:

![](https://claude-centralize-agent-preamble-superwall-docs.staffbar.workers.dev/docs/images/flows_creating_pages.png)

> **Tip:** A "page" here is any content you add, such a stack, into the navigation element. Each top level container creates a page in your flow.

You can add elements, style them, and configure actions just like you would with any paywall.

* A Flow can have as many pages as you need.
* Pages that aren't connected to the flow are labeled "unlinked".
* Each page can have its own products, styling, and behavior.

Once you add one or more pages, the "Flow" button the floating toolbar will become active:

![](https://claude-centralize-agent-preamble-superwall-docs.staffbar.workers.dev/docs/images/flows_create_flow_on.jpg)

### Routes

Routes are the connections between pages. You create them by linking one page to another in the Canvas view. To begin, you'll **click** and **drag** from the starting point of the flow to the first page you want to use:

![](https://claude-centralize-agent-preamble-superwall-docs.staffbar.workers.dev/docs/images/flows_creating_first_route.gif)

* Each route defines how users move from one page to the next.
* Routes can have different animation styles (push, fade, etc.).
* The first page in your flow connects to the "flow entry point".

You can control any routes animation style by clicking on it:

![](https://claude-centralize-agent-preamble-superwall-docs.staffbar.workers.dev/docs/images/flows_create_animation.jpg)

### Branching

Routes themselves can be conditional. If you need to show different pages based on user input or attributes, you can by creating a branch. Any *route* can become a *branch*. For example:

* If a user selected "Grow subscriptions" in a multiple choice element, go to Page A.
* Otherwise, go to Page B.

Branching is configured in the route settings, not on buttons or CTAs. This keeps your flow logic centralized and easier to maintain.

### The floating toolbar

The floating toolbar has been updated to support Flows. You'll find new controls for:

1. Switching between Device view and Canvas view.
2. Fitting the viewport to fit the entire flow canvas.
3. Editing branches.
4. Toggling the mini-map.

![](https://claude-centralize-agent-preamble-superwall-docs.staffbar.workers.dev/docs/images/flows_create_tb.jpg)

For more details, see [The Canvas](/docs/dashboard/dashboard-creating-flows/the-canvas).