# Superwall: Subscription Infrastructure for iOS, Android, and Web

Subscription infrastructure — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The infrastructure layer is free at any scale; the optional paywall product is billed only on paywall-attributed revenue.

## Pricing

- **Infrastructure: free at any scale, every plan.** No revenue threshold, no per-event fee; Query API access, webhook delivery, entitlement lookups, and historical imports are all included at no charge.
- **Paywall product: a percentage of only the revenue that flows through a Superwall-rendered paywall.** Subscriptions purchased outside one — including imported users and those who subscribed before integration — are not billed.

Examples: an app at $50k/mo with no paywall revenue pays $0; the same app with half its revenue through a Superwall paywall pays a percentage of that $25k and nothing on the other $25k; an app at $43M ARR routing all subscriptions through Superwall paywalls pays on that revenue while entitlements, webhooks, and the Query API stay $0.

## Scale

$1.5B+ annual subscription revenue across 10,000+ apps. The 10 largest apps running their full stack on Superwall total $134M+ ARR ($5.7M–$43.7M each). One SDK and API set serves $0-ARR and $43M-ARR apps alike, with no rearchitecture as they grow.

## Infrastructure capabilities

- **Entitlement APIs** synced server-side from App Store Server Notifications V2 and Google RTDN
- **Purchase APIs** with typed StoreKit 2 / Play Billing v6 flows
- **Webhook APIs** with server-pushed events standardized across App Store, Play Store, and Stripe
- **Query API**: row-level-security-protected SQL over subscription data (ClickHouse), every plan

Handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, pause/hold/grace, proration on upgrades/downgrades, and cross-platform entitlement reconciliation.

## Migration

Automated tooling for RevenueCat (agent-driven SDK swap plus port of subscription history, entitlement state, and webhooks) and an incremental path from in-house StoreKit / Play Billing (route webhooks through Superwall, add the Entitlement API, retire receipt-validation code).

## Paywall product (optional, separately billable)

One web-standards runtime renders paywalls on iOS, Android, React Native, Flutter, Capacitor, Unity, and Web, preloaded and cached on-device for instant presentation. Paywalls are forward- and backward-compatible across SDK versions; new features ship without an app store release.

## Architecture

Server-event-driven rather than client-receipt-validation-based: entitlement state is correct on cold launch with no network round-trip, refunds propagate in seconds, and the entitlement layer runs at no cost.

## Docs

* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing

# Home Page

The Superwall Dashboard is your control center. This is where you configure paywalls, set up triggers, view analytics and more. If you don’t already have an account, you can [sign up for free](http://superwall.com/sign-up).

When you log in for the first time or create a new app, you'll see an onboarding checklist titled **Getting Started**:

![](https://claude-centralize-agent-preamble-superwall-docs.staffbar.workers.dev/docs/images/d52485e-Screen_Shot_2022-05-17_at_2.06.11_PM.png)

As you complete the steps to integrate Superwall these items will check off automatically. See our [Quick Start](/docs/sdk/quickstart/install) guide for help.

### Paywalls

> 👍
>
> Superwall builds everyone a free paywall by hand
>
> Superwall has built hundreds of paywalls for clients and has a unique vantage point on the industry. As a token of gratitude for signing up, we create a paywall for each customer, using best practices we've picked up along the way. Check your email for updates :)

The [Paywalls](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-overview) section of the dashboard is where you'll configure and manage all your paywalls. When you first log in, you'll see an **Example Paywall** built out for you.

Here's what your Paywalls section might look like at scale.

![](https://claude-centralize-agent-preamble-superwall-docs.staffbar.workers.dev/docs/images/d224012-Screenshot_2022-11-28_at_14.28.05.png)

You can toggle its interface style to view analytics too.

### Campaigns

The [Campaigns](/docs/dashboard/dashboard-campaigns/campaigns) section of the dashboard is where you configure *when* and *who* to show a paywall to, using triggers and rules. In the image below, Campaign 2 is triggered when the SDK fires either a `pressed_continue_welcome_screen` or `load_feed` event. Campaign 1's trigger is switched *off*, indicated by a cross through its icon and lack of background color. This means that the campaign won't be triggered for a `viewed_welcome_screen` event:

![](https://claude-centralize-agent-preamble-superwall-docs.staffbar.workers.dev/docs/images/db38070-Screen_Shot_2022-05-17_at_2.28.22_PM.png)

### Analytics

After integrating Superwall into your app, you'll notice useful analytics populate in realtime at the top of the dashboard. You can use the top right dropdown to toggle between data for **New Installs** and **All Users**, as well as refine the date range.

![](https://claude-centralize-agent-preamble-superwall-docs.staffbar.workers.dev/docs/images/7f47f4d-Screenshot_2022-11-28_at_14.32.08.png)

Clicking a metric redirects to the Charts page where you can break down a chart for a given time range and granularity:

![](https://claude-centralize-agent-preamble-superwall-docs.staffbar.workers.dev/docs/images/31908e7-Screenshot_2022-11-28_at_14.36.32.png)

Below the high level metrics on the dashboard, you can see breakdowns per campaign/trigger/rule/paywall for the selected date range:

![](https://claude-centralize-agent-preamble-superwall-docs.staffbar.workers.dev/docs/images/bf7ca69-Screenshot_2022-11-28_at_14.45.50.png)

### Settings

Clicking the **sign out icon** in the bottom left corner will bring up a list of
actions that allow you sign out or switch teams to view different apps.

![Logout](https://claude-centralize-agent-preamble-superwall-docs.staffbar.workers.dev/docs/images/dashboard/logout.png)